COMERICA BANK IDENTITY
MAY / 2018 Special Thanks Gerardo Herreira
Comerica is a mid-sized American financial services company headquartered in Dallas, Texas, and operating along the West Coast, in the Midwest, and across the South.
This corporate identity project updates Comerica’s graphic personality, moving the brand closer to connecting with a younger demographic while remaining true to the existing clients that comprise much of their business.
The updated logotype and mark feel more at home on a digital screen and suggest accessibility, friendliness, stability, and transparency.
